Packaging Design Event - Shared screen with speaker view
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Allison C Hohn
A recording of the session and a copy of the presentation will be posted to the Grow North website tomorrow under "Past Events"
What is the cost range of doing different types of research? From just qualitative to quantitative to both? Ball park range would be awesome--thank you!
What body of research was the basis for the consumer archetypes? I assume Capsule did not develop the archetypes...
Great question Laura! The range is quite wide depending what you are looking to learn. You could execute simple free surveys yourself for free/near free. To recruit specific users starting would be more in the $5000 range for a simple study up to $100k+ for complex research. Would be happy to chat more about this!
Thanks for the AURI shoutout Jeni!
A great example of how form manifests from brand identity is Tony's - they are all about the inequality that exists in the chocolate market. So, their bar is shaped so that when you break it, no two pieces are 'equal'. https://tonyschocolonely.com/us/en/frequently-asked-questions
You keep referring to Verse as "heatlhy chocolate." What are the brand attributes that are used to consider Verse is healthy?
Love that example Seth!
great point on shelf merchandising Jeni. It's also about case loadout on shelf. Can you fit a whole case on the shelf, as a retailer won't be interested in putting only partial cases on the shelf.
Usage is super important for a package., Make sure from a package usage point of view you are also aware of the impact opening your package may have on potential users who are compromised (i.e., can someone with arthritis easily open this package?)
Great point Jason! You might need a 6, 8, or 12 count case depending on shelf space and how quickly your product will turn.
If anyone is interested in the particulars around selection of package MATERIAL (and to a lesser extent, structure), AURI has created a free to the world guidebook focused on some of the technical complexities, located here: https://www.auri.org/auri-news/2019/03/20/packaging-guide-for-scaling-food-businesses/
Allison C Hohn
Future Education Sessions ;)
ePac in St. Paul can send out samples of packaging materials like what was used on these. We have a variety of sustainable options that we produce locally. Katie or Nancy can help. :-)
A note on compostable materials for packaging - there is no biodegradable/compostable packaging that you can throw in your compost pile. Compostable packaging must be composted at an industrial facility under very specific conditions. At the same time, you must also consider the products of that composting - carbon dioxide, methane, what else is evolved when that package composts? If your message is about the environment, make sure you consider the entire life cycle (called a life cycle analysis) to make sure you are lvingin the story you want to tell.
Jason, does this get at your "healthy" product question? Also the single serve for portion control and everyday snacking.
Yep, I wanted to understand these attributes. Thank you. Healthy and chocolate is a slippery slope, particularly;y when it comes to claims. It's one thing to talk about, it's another thing to say it on package!
Is there a standard shelf life for CPG? Is it 365 days?
How soon do you recommend looping in your coman and printer in the design phase?
Shelf life guide from AURI: https://www.auri.org/guides/food-product-shelf-life-guide-for-scaling-businesses/
Shelagh Mullen | shecooksdesign.com
Couldn’t agree more. Early on-board the designer!
Value proposition: what does your product do better than your competition?
Thanks Everyone! Great minds doing great things!
Thanks Kelly, Jeni, and Sarah! Great job, great information!