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Packaging Design Event - Shared screen with speaker view
Allison C Hohn
21:05
A recording of the session and a copy of the presentation will be posted to the Grow North website tomorrow under "Past Events"
gina
22:39
Ok, thanks
laura
29:16
What is the cost range of doing different types of research? From just qualitative to quantitative to both? Ball park range would be awesome--thank you!
Jason Robinson
33:39
What body of research was the basis for the consumer archetypes? I assume Capsule did not develop the archetypes...
jeni
34:39
Great question Laura! The range is quite wide depending what you are looking to learn. You could execute simple free surveys yourself for free/near free. To recruit specific users starting would be more in the $5000 range for a simple study up to $100k+ for complex research. Would be happy to chat more about this!
Jason Robinson
39:55
Thanks for the AURI shoutout Jeni!
Seth Werner
46:59
A great example of how form manifests from brand identity is Tony's - they are all about the inequality that exists in the chocolate market. So, their bar is shaped so that when you break it, no two pieces are 'equal'. https://tonyschocolonely.com/us/en/frequently-asked-questions
Jason Robinson
47:23
You keep referring to Verse as "heatlhy chocolate." What are the brand attributes that are used to consider Verse is healthy?
jeni
47:53
Love that example Seth!
Jason Robinson
53:23
great point on shelf merchandising Jeni. It's also about case loadout on shelf. Can you fit a whole case on the shelf, as a retailer won't be interested in putting only partial cases on the shelf.
Jason Robinson
54:40
Usage is super important for a package., Make sure from a package usage point of view you are also aware of the impact opening your package may have on potential users who are compromised (i.e., can someone with arthritis easily open this package?)
jeni
55:09
Great point Jason! You might need a 6, 8, or 12 count case depending on shelf space and how quickly your product will turn.
Jason Robinson
57:08
If anyone is interested in the particulars around selection of package MATERIAL (and to a lesser extent, structure), AURI has created a free to the world guidebook focused on some of the technical complexities, located here: https://www.auri.org/auri-news/2019/03/20/packaging-guide-for-scaling-food-businesses/
Allison C Hohn
01:02:12
Future Education Sessions ;)
Katie
01:06:34
ePac in St. Paul can send out samples of packaging materials like what was used on these. We have a variety of sustainable options that we produce locally. Katie or Nancy can help. :-)
Katie
01:07:02
https://epacflexibles.com/sustainability-solutions/
jeni
01:07:10
Thanks Katie!
Jason Robinson
01:08:26
A note on compostable materials for packaging - there is no biodegradable/compostable packaging that you can throw in your compost pile. Compostable packaging must be composted at an industrial facility under very specific conditions. At the same time, you must also consider the products of that composting - carbon dioxide, methane, what else is evolved when that package composts? If your message is about the environment, make sure you consider the entire life cycle (called a life cycle analysis) to make sure you are lvingin the story you want to tell.
jeni
01:08:35
Jason, does this get at your "healthy" product question? Also the single serve for portion control and everyday snacking.
Jason Robinson
01:10:08
Yep, I wanted to understand these attributes. Thank you. Healthy and chocolate is a slippery slope, particularly;y when it comes to claims. It's one thing to talk about, it's another thing to say it on package!
laura
01:11:08
Is there a standard shelf life for CPG? Is it 365 days?
Jillian McGary
01:11:16
How soon do you recommend looping in your coman and printer in the design phase?
Jason Robinson
01:11:57
Shelf life guide from AURI: https://www.auri.org/guides/food-product-shelf-life-guide-for-scaling-businesses/
Shelagh Mullen | shecooksdesign.com
01:14:48
Couldn’t agree more. Early on-board the designer!
Jason Robinson
01:15:54
Value proposition: what does your product do better than your competition?
Kelly McManus
01:16:51
Thanks Everyone! Great minds doing great things!
Jason Robinson
01:16:54
Thanks Kelly, Jeni, and Sarah! Great job, great information!