This event will be offered both in-person at World Dairy Expo and virtually via Zoom. All attendees (whether in-person or virtual) are asked to register through Zoom.
12:00pm-Registration for in-person attendees begins (Monona Room, World Dairy Expo)
12:30pm-2:00pm Instilling Positive Marketing in the Dairy Industry: A Newly Arrived Perspective and Advocacy. Presented by Bill Gutrich, Senior Director, Food Industry Engagement with Elanco Animal Health. Hear insight from Bill Gutrich, who will share what great brands do to make it to the top and how we can apply this knowledge to the dairy industry. Bill has an MBA in Marketing and has previously worked for brands like Coca-Cola, McDonald's and Samsung. Join the conversation about brand development and the power of positive marketing in the dairy industry. Learn how the dairy industry can inspire consumers to purchase protein from 100% pure and natural dairy products and push back on activists' false narratives.
2:00pm-2:30pm Producer Roundtable Discussion: The Future Viability of Dairy Farmers in the U.S. Moderated by Kim Bremmer, Owner of Ag Inspirations and Executive Director at Venture Dairy Cooperative. Dairy farmers have been told for twenty years to "tell your story." Has this one-track messaging improved the bottom line for dairy farmers today? Why is it important to bridge the gap between your farm and your checkoff dollars? Dairy producers and allied industry partners from across the country are invited to participate in this discussion.